§ 27-591. Sign measurement. (See Figure 64.)
(a)
The area of a sign shall include the entire face of the sign and any wall work incidental to its decoration. The area shall include the space between letters, figures, and designs, except where they are mounted directly on the architectural face of a building with no other decorative wall work. The actual faces of these letters, figures, and designs on walls shall constitute the sign, and the spaces between them shall not be considered part of the sign. To calculate the area of the faces of these letters, figures, and designs, the square footage of the sign, as would be normally computed, shall be calculated and reduced by fifty percent (50%). This fifty percent (50%) shall be presumed to equal the spaces between the letters, figures, and designs.
(b)
All sides of a sign which are visible from any vantage point shall be measured in determining the area of a sign, except that only the larger of two (2) sides shall be measured if the two (2) sides are back-to-back or separated by an angle of forty-five degrees (45°), or less.
(CB-59-1993)